A Guide to Customer Funnel
How do you get a new customer? Of course, you have several advertising campaigns and are making sales. But is the marketing promotion generating sales? Various marketing strategies have been created around customer behavior, but that doesn’t bring the expected results. Before it’s too late, firms must understand the shift in the balance of power between customers and trends and design processes that guide the prospects on their journey to buy products.
It’s not only about sales or leads. It’s all about spending the right resources at the right time to convert the leads into potential customers. One key to running a successful business is understanding the customer funnel process, aka their buying process. Study the article closely to know what it is and how you can make sustainable growth with the customer funnel.
What is a Customer Funnel?
Customer Funnel is a marketing term that guides you to understand your customer’s journey and the channels they use before purchasing your business. Grabbing the critical information about your buyer’s journey helps you better plan the marketing strategies so that the prospects convert into brand advocates and become potential buyers of your product.
During the customer funnel process, you must guide your buyers to maximize the conversion rates and make more profits for your company. A customer’s four primary stages are awareness, interest, consideration, and conversion. We will look into each stage through today’s blog and discuss them in greater detail.
Stages of Customer Funnel
Each stage in this process is an opportunity for you to embrace the modern customer journey. This allows you to interact with potential leads and provides them with an integrated experience that results in a loyal customer and a brand advocate. The stages your customers go through before they decide to buy your product are:
How to Make Substantial Growth With Customer Funnel?
It would help if you planned to create a new immersive experience for your customers, guide them through their journey, and make substantial growth with the customer funnel. There are plenty of things to talk about in each section, so let’s start-
Make a Plan: Planning is the first stage of the customer funnel process. And while it needs heavy research, multiple documents, and critical thinking, it is necessary for both startups and old businesses. However, this doesn’t imply that, as a firm, write every plan on paper, but lining, launching, and refining the core tasks is essential. The tasks can be an examination of the market/product, evaluation of the target audience, exploration of the growth team concept, and reviewing the current platforms and processes to identify the areas of improvement.
Attract the target audience: While moving ahead with the next step of attracting the target audience, understand that you are never done with planning. After all, it’s not a single event but a continuous process. You must revisit and re-examine your plans to ensure they work properly. Over time, your customer behavior changes, and so do their needs.
Now you can share the video or text content to target the customers. This section boasts several pieces, including the system that will pass on the information to your audience and the inbound marketing engine that attracts them.
Nurture the Growing User Base: Once you successfully drive your audience to your page, ensure to nurture the relationship you form with them. After your loyal or potential customers know about your existence, offer them value and show that your business is worth their time and attention.
However, nurturing the leads or customers is not as easy in the competitive environment. To ensure your leads get back to you, create content that serves them value and track the tags to identify which section of your website is hitting the mark. A new relationship needs particular time and attention. Spend more time with your customers to improve your relationship with them. Ask them about their problems related to the product and offer solutions. Ensure every piece of information service value so that they do not shift to your competitor’s product for better answers.
Turn users into customers: By the time your customers have reached this stage, they have already purchased the product. This is the point where you will get to see if your hard work pays off or not. If you have ensured that the buying process has no confusing information, they will purchase from you.
And even if the prospects don’t buy your products, you can ask them for their reason and work on it to win the potential leads again. At this stage, you will create targeted offers, serve value and make it easy for the customers to buy your items. After they press the buy now button, only ask them for the information such as name, contact number, address, and payment method.
· Turn customers into brand advocates: To the stage, you have worked hard to turn the prospects into customers. Now, it’s time to put your customers as your brand advocates to gain new customers. We, as individuals, trust our friend’s words more than the brand itself. So, to make things benefit you, be active on social platforms to know what your customers say about your product. Connect with them to request to join your ambassador programs that offer them quick product access, discounts, offers, and special deals. Conduct surveys and upgrade your buyer’s persona to make the adjustments in your customer funnel process. Offer gifts to your potential brand advocates and use the information they share with you to improve the landing page, banners, and so on. Look for ways that can wow your customers. Place a share button for each product so that they easily motivate others to buy your product. Put your best foot forward to serve them value and gain profits simultaneously.
Every phase of the customer funnel process boasts people, processes, and platforms that require working smoothly together. Guiding your prospects needs constant effort, creative plans, and time. Revisiting the above frameworks will let you upgrade them with time, maximize your business growth and earn better revenue. Now ready for the process? Start with planning!