What is Google Analytics and How Does it Work?

What is Google Analytics and How Does it Work?

Want to know about Google Analytics and how it works for a website? Google Analytics is a digital analytics service that offers fundamental analytics tool and statistics for SEO and marketing purpose. The service was introduced by the Google Marketing Platform in 2006 and is open to every Google account user. Simply put, it is a free tracking tool by Google that lets you know how your visitors use your website. It’s your savior that assists you make the right decisions in a complex situation. To get more insights about it, study the article closely.

 What does Google Analytics Do?

Google Analytics tool lets you track the activities of your blog, website and other social networks. It puts customizable reports and offers grouped information of the traffic arrived on your page and classifies as per the visitors, acquisition, behavioral patterns and conversion.

It is the most reliable web analytical tool that offers you deep insights, data and key metrics in contrast with any other tool. It works on elements like visited pages, source of traffic, visit duration and number of visits. Along with this, the Google analytics for marketing and SEO purpose also works on sections like keyword used, users preferred sections and technical information of the user’s device.

But the key factor that completes this web analytical tool is its compatibility with other Google tools. This means any user can merge YouTube, Blogger, AdWords, with that of Google Analytics tool. Plus, Google Chrome offers many other helpful resources you can use for different purposes.

How Does Google Analytics Works?

What is Google Analytics and How Does it Work?

The Google Analytics tool combines the JavaScript, cookies, and browsers to gather the required data. It gathers information from your site and records your user activity from the point they visit on your website to the point they exit. Thereafter, the tool inserts graphs and statistical information to transform the information into the report and to easily detect the changes.

The operation of the Google Analytics is distributed into four processes i.e., data collection, data processing, settings and report generation. Let’s discuss them all to know what exactly happens at each stage.

·         Data Collection

The data collection stage is also divided into five steps. They are:

1.      The serve sends the page to the user’s browser for data analysis. Once the browser evaluates the data, it contacts with other servers for code handling of the requested page. Thus, in this way, the Google Analytics Tracking code runs and operates.

2.      Now, the user browser asks about the code for execution. While the code is being executed, Analytics studies the visitor’s navigation and attributes on the site.

3.      Once the Google Analytics tool gathers all the data, the code makes cookies for the user’s system.

4.      After defining the cookies, the code passes all the data to the Google Analytics server while asking for a GIF file.

5.      Now the tool saves the information in File Logs and defines a section for every page opened. This information involves time and date, number of visitors, the search engine from where your site has got the visit and so on.

·         Data processing

Once the Google Analytics gathers the user interaction data, it transforms the collected data into useful data that is helpful for you. To do so, the tool deeply evaluated every section and divides its attributes.

Thereafter, Google Analytics change every element into separate fields. In this way, each line or section offers unique attributes and in different areas. If you are quite familiar with this web analytical tool, you would have to understand how its attribution model takes out the value from the information. To get better results using the tool, it is essential that you define the attribution model precisely.

·         Settings

Next comes the settings stage. Here, Google Analytics implements its setting on the raw information to store it into a database. After processing and storing the information into the database, it is impossible for anyone to edit the information. In this way, you can regulate the information to define how it will look at the Analytics profiles.

·         Report Making

After you get the reports, you can discuss it with the web service of Google Analytics or with other platforms that ask you to use APIs. Every report is generated based on field comparisons, conversion rate and visitor’s city. After, the completion of data storing in the database the complete process winds up.

What are the essential metrics of Analytics?

Google Analytics allows users to track the quantity of the key metrics to identify their website performance. The essential metrics that are valuable to certain websites and businesses are:

Users: Any recent visitor on a website is a user.

Bounce rate: It is the ratio of visitors who opened only one page.

Sessions: It is the 30-minute interaction happen among the group of visitors.

Average session duration: It is the duration of visitor’s stay on a website.

Percentage of recent sessions: The ratio of first-time website visits.

Goal completions:  It is how many times a visitor performs and completes an action.

Page views: It is the total number of pages opened.

Benefits of Google Analytics

The use of Google Analytics brings many benefits for its users related to its platform being user-friendly, free and powerful. Some merits are:

·         Google Analytics has several other tools including predictive analysis, reporting, monitoring, data visualization and so on.

·         It offers a bunch of key metrics, useful insights and customizable dimensions that can be grabbed from the platform.

·         The web analytics service is easy to use and free.

Shortcomings of Google Analytics

Google Analytics also has certain limitations and they are:

·         Users who block the Google Analytics cookies, privacy networks, browser extensions, and ads filtering programs compromise with the data accuracy.

·         Error margins are only shown for the number of visits and not for any other metric.


Hence, this is how Google Analytics works. It is a web analytics platform that gathers your website and app data to generate that offers your business insights. Google Analytics for marketing and SEO comes handy after you have tracked your website performance using it. Any firm that aims to expand their business on the internet should use this tool by evaluating whether they are on the right track every day, every hour and every minute.

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